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How to Build a No-Code Product Mention Tracker with BuildShip for Daily Online Monitoring
Tutorial
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Jul 24, 2025
Ever wished you could wake up to a neatly organized summary of what the internet is saying about your business, product, or competitors? With BuildShip's automation platform, you can create a custom brand mention tracker that delivers daily insights straight to your inbox.
In this guide, we'll walk through creating a multi-channel brand monitoring system that scans YouTube and Hacker News for mentions of your brand or competitors, summarizes the findings with AI, and delivers them via email - all without writing a single line of code.
Ever wished you could wake up to a neatly organized summary of what the internet is saying about your business, product, or competitors? With BuildShip's automation platform, you can create a custom brand mention tracker that delivers daily insights straight to your inbox.
In this guide, we'll walk through creating a multi-channel brand monitoring system that scans YouTube and Hacker News for mentions of your brand or competitors, summarizes the findings with AI, and delivers them via email - all without writing a single line of code.
Ever wished you could wake up to a neatly organized summary of what the internet is saying about your business, product, or competitors? With BuildShip's automation platform, you can create a custom brand mention tracker that delivers daily insights straight to your inbox.
In this guide, we'll walk through creating a multi-channel brand monitoring system that scans YouTube and Hacker News for mentions of your brand or competitors, summarizes the findings with AI, and delivers them via email - all without writing a single line of code.
Why Build a Brand Mention Tracker?
Staying on top of brand mentions across the internet is crucial for:
- Reputation management - Quickly identify and address negative mentions
- Competitive intelligence - Monitor what people are saying about your competitors
- Content opportunities - Discover user-generated content featuring your brand
- Community engagement - Find conversations where your input would be valuable
Rather than manually searching multiple platforms daily, BuildShip automates this process, saving you time while ensuring you never miss important mentions.
Getting Started with the Brand Mention Tracker Template
BuildShip provides a ready-made template to jumpstart your brand monitoring workflow:
1. In your BuildShip dashboard, search for "brand" in the search bar
2. Select the "Brand Mention Tracker" template
3. This will create a folder with two workflows: one for YouTube mentions and one for Hacker News mentions
Let's explore how each workflow functions and how to customize them for your needs.
Setting Up the YouTube Mention Tracker
The YouTube workflow monitors daily mentions of your specified brand and delivers a summary report via email.
Step 1: Configure the Trigger
The workflow uses a custom schedule cron trigger that runs daily at 8:00 AM UTC:
1. Click on the trigger node
2. Verify the schedule is set to run at your preferred time
3. Click "Connect" to activate the trigger
Step 2: Set Up the YouTube Data API
To use the YouTube search functionality, you'll need a free YouTube Data API key:
1. Go to Google Cloud Console
2. Create a new project or select an existing one
3. Navigate to "APIs & Services" > "Enable APIs and Services"
4. Search for "YouTube Data API v3" and enable it
5. Go to "Credentials" and create a new API key
6. Copy this key and add it to your BuildShip account
Step 3: Configure the YouTube Mentions Node
The YouTube node searches for brand mentions with these parameters:
1. Search Query: Uses the brand name input
2. Publish After Date: Only returns mentions from the previous day (using the "Get Previous Date" node)
3. Result Limit: Caps results at 5 mentions to avoid information overload
You can test this node by entering a brand name like "BuildShip" and using yesterday's date in the format required by the API.
Step 4: Set Up Conditional Logic
The workflow includes a branch node that checks if any mentions were found:
- If mentions exist (count > 0), the workflow continues to process and send the report
- If no mentions are found, the workflow ends early with no email sent
This prevents empty reports from cluttering your inbox.
Step 5: Configure AI Summarization
When mentions are found, the workflow uses OpenAI's GPT to create a structured summary:
1. Connect your OpenAI API key in the text generator node
2. The prompt instructs GPT to format the YouTube mentions in markdown
3. Each mention includes the video title (with link), publication date, channel name, description, and context of the mention
Step 6: Email Delivery Setup
The final step converts the markdown summary to HTML and sends it via email:
1. Connect your Gmail account to the "Send Email" node
2. Enter your email address as the recipient
3. The subject line will be "[Brand] new YouTube mentions"
4. The email body contains the HTML-formatted summary
Setting Up the Hacker News Mention Tracker
The Hacker News workflow follows a similar structure but uses a different data source.
Key Differences from the YouTube Workflow:
1. No API Key Required: The Hacker News mention node works without authentication
2. Different Data Format: The report includes post titles, points, author, date, and context
3. Community Focus: Captures discussions from a tech-focused audience
The setup process mirrors the YouTube workflow: configure the trigger, set up the Hacker News node with your brand name, process the results with GPT, and send the formatted email.
Expanding Your Brand Mention Tracker
While the template covers YouTube and Hacker News, you can enhance your brand monitoring system in several ways:
Add More Data Sources
Expand your monitoring to include:
- Reddit: Track mentions across relevant subreddits
- Twitter/X: Monitor social media conversations
- News sites: Capture mentions in mainstream media
- Industry forums: Track discussions in specialized communities
Implement Advanced Analytics
Take your brand tracking to the next level with:
- Sentiment analysis: Automatically categorize mentions as positive, negative, or neutral
- Trend detection: Identify patterns in how your brand is discussed over time
- Competitor comparison: Track multiple brands and compare mention frequency and sentiment
Create Comprehensive Data Logging
Beyond email reports, consider:
- Google Sheets integration: Log all mentions to a spreadsheet for historical analysis
- Dashboard creation: Visualize mention data over time
- CRM integration: Connect brand mentions to your customer relationship management system
Best Practices for Scaling Your Brand Tracker
As your monitoring needs grow, keep these tips in mind:
- Mind API quotas: YouTube's API has daily limits; monitor usage to avoid disruptions
- Refine search terms: Use specific brand names to reduce irrelevant results
- Segment by channel: Create separate workflows for different platforms or brand variations
- Schedule strategically: Stagger workflow runs to distribute API usage throughout the day
For a step-by-step, complete video tutorial, please click below:
Conclusion
With BuildShip's no-code automation platform, you can create a powerful brand mention tracker that keeps you informed about what the internet is saying about your business or competitors. The template-based approach makes setup quick and easy, while the flexibility of the platform allows for customization to meet your specific needs.
Start with the YouTube and Hacker News workflows provided in the template, then expand to additional platforms as needed. Before long, you'll have a comprehensive brand monitoring system delivering valuable insights to your inbox every morning—all without writing a single line of code.
Ready to know what the internet is saying about your brand? Get started with BuildShip's Brand Mention Tracker template today.
Why Build a Brand Mention Tracker?
Staying on top of brand mentions across the internet is crucial for:
- Reputation management - Quickly identify and address negative mentions
- Competitive intelligence - Monitor what people are saying about your competitors
- Content opportunities - Discover user-generated content featuring your brand
- Community engagement - Find conversations where your input would be valuable
Rather than manually searching multiple platforms daily, BuildShip automates this process, saving you time while ensuring you never miss important mentions.
Getting Started with the Brand Mention Tracker Template
BuildShip provides a ready-made template to jumpstart your brand monitoring workflow:
1. In your BuildShip dashboard, search for "brand" in the search bar
2. Select the "Brand Mention Tracker" template
3. This will create a folder with two workflows: one for YouTube mentions and one for Hacker News mentions
Let's explore how each workflow functions and how to customize them for your needs.
Setting Up the YouTube Mention Tracker
The YouTube workflow monitors daily mentions of your specified brand and delivers a summary report via email.
Step 1: Configure the Trigger
The workflow uses a custom schedule cron trigger that runs daily at 8:00 AM UTC:
1. Click on the trigger node
2. Verify the schedule is set to run at your preferred time
3. Click "Connect" to activate the trigger
Step 2: Set Up the YouTube Data API
To use the YouTube search functionality, you'll need a free YouTube Data API key:
1. Go to Google Cloud Console
2. Create a new project or select an existing one
3. Navigate to "APIs & Services" > "Enable APIs and Services"
4. Search for "YouTube Data API v3" and enable it
5. Go to "Credentials" and create a new API key
6. Copy this key and add it to your BuildShip account
Step 3: Configure the YouTube Mentions Node
The YouTube node searches for brand mentions with these parameters:
1. Search Query: Uses the brand name input
2. Publish After Date: Only returns mentions from the previous day (using the "Get Previous Date" node)
3. Result Limit: Caps results at 5 mentions to avoid information overload
You can test this node by entering a brand name like "BuildShip" and using yesterday's date in the format required by the API.
Step 4: Set Up Conditional Logic
The workflow includes a branch node that checks if any mentions were found:
- If mentions exist (count > 0), the workflow continues to process and send the report
- If no mentions are found, the workflow ends early with no email sent
This prevents empty reports from cluttering your inbox.
Step 5: Configure AI Summarization
When mentions are found, the workflow uses OpenAI's GPT to create a structured summary:
1. Connect your OpenAI API key in the text generator node
2. The prompt instructs GPT to format the YouTube mentions in markdown
3. Each mention includes the video title (with link), publication date, channel name, description, and context of the mention
Step 6: Email Delivery Setup
The final step converts the markdown summary to HTML and sends it via email:
1. Connect your Gmail account to the "Send Email" node
2. Enter your email address as the recipient
3. The subject line will be "[Brand] new YouTube mentions"
4. The email body contains the HTML-formatted summary
Setting Up the Hacker News Mention Tracker
The Hacker News workflow follows a similar structure but uses a different data source.
Key Differences from the YouTube Workflow:
1. No API Key Required: The Hacker News mention node works without authentication
2. Different Data Format: The report includes post titles, points, author, date, and context
3. Community Focus: Captures discussions from a tech-focused audience
The setup process mirrors the YouTube workflow: configure the trigger, set up the Hacker News node with your brand name, process the results with GPT, and send the formatted email.
Expanding Your Brand Mention Tracker
While the template covers YouTube and Hacker News, you can enhance your brand monitoring system in several ways:
Add More Data Sources
Expand your monitoring to include:
- Reddit: Track mentions across relevant subreddits
- Twitter/X: Monitor social media conversations
- News sites: Capture mentions in mainstream media
- Industry forums: Track discussions in specialized communities
Implement Advanced Analytics
Take your brand tracking to the next level with:
- Sentiment analysis: Automatically categorize mentions as positive, negative, or neutral
- Trend detection: Identify patterns in how your brand is discussed over time
- Competitor comparison: Track multiple brands and compare mention frequency and sentiment
Create Comprehensive Data Logging
Beyond email reports, consider:
- Google Sheets integration: Log all mentions to a spreadsheet for historical analysis
- Dashboard creation: Visualize mention data over time
- CRM integration: Connect brand mentions to your customer relationship management system
Best Practices for Scaling Your Brand Tracker
As your monitoring needs grow, keep these tips in mind:
- Mind API quotas: YouTube's API has daily limits; monitor usage to avoid disruptions
- Refine search terms: Use specific brand names to reduce irrelevant results
- Segment by channel: Create separate workflows for different platforms or brand variations
- Schedule strategically: Stagger workflow runs to distribute API usage throughout the day
For a step-by-step, complete video tutorial, please click below:
Conclusion
With BuildShip's no-code automation platform, you can create a powerful brand mention tracker that keeps you informed about what the internet is saying about your business or competitors. The template-based approach makes setup quick and easy, while the flexibility of the platform allows for customization to meet your specific needs.
Start with the YouTube and Hacker News workflows provided in the template, then expand to additional platforms as needed. Before long, you'll have a comprehensive brand monitoring system delivering valuable insights to your inbox every morning—all without writing a single line of code.
Ready to know what the internet is saying about your brand? Get started with BuildShip's Brand Mention Tracker template today.
Why Build a Brand Mention Tracker?
Staying on top of brand mentions across the internet is crucial for:
- Reputation management - Quickly identify and address negative mentions
- Competitive intelligence - Monitor what people are saying about your competitors
- Content opportunities - Discover user-generated content featuring your brand
- Community engagement - Find conversations where your input would be valuable
Rather than manually searching multiple platforms daily, BuildShip automates this process, saving you time while ensuring you never miss important mentions.
Getting Started with the Brand Mention Tracker Template
BuildShip provides a ready-made template to jumpstart your brand monitoring workflow:
1. In your BuildShip dashboard, search for "brand" in the search bar
2. Select the "Brand Mention Tracker" template
3. This will create a folder with two workflows: one for YouTube mentions and one for Hacker News mentions
Let's explore how each workflow functions and how to customize them for your needs.
Setting Up the YouTube Mention Tracker
The YouTube workflow monitors daily mentions of your specified brand and delivers a summary report via email.
Step 1: Configure the Trigger
The workflow uses a custom schedule cron trigger that runs daily at 8:00 AM UTC:
1. Click on the trigger node
2. Verify the schedule is set to run at your preferred time
3. Click "Connect" to activate the trigger
Step 2: Set Up the YouTube Data API
To use the YouTube search functionality, you'll need a free YouTube Data API key:
1. Go to Google Cloud Console
2. Create a new project or select an existing one
3. Navigate to "APIs & Services" > "Enable APIs and Services"
4. Search for "YouTube Data API v3" and enable it
5. Go to "Credentials" and create a new API key
6. Copy this key and add it to your BuildShip account
Step 3: Configure the YouTube Mentions Node
The YouTube node searches for brand mentions with these parameters:
1. Search Query: Uses the brand name input
2. Publish After Date: Only returns mentions from the previous day (using the "Get Previous Date" node)
3. Result Limit: Caps results at 5 mentions to avoid information overload
You can test this node by entering a brand name like "BuildShip" and using yesterday's date in the format required by the API.
Step 4: Set Up Conditional Logic
The workflow includes a branch node that checks if any mentions were found:
- If mentions exist (count > 0), the workflow continues to process and send the report
- If no mentions are found, the workflow ends early with no email sent
This prevents empty reports from cluttering your inbox.
Step 5: Configure AI Summarization
When mentions are found, the workflow uses OpenAI's GPT to create a structured summary:
1. Connect your OpenAI API key in the text generator node
2. The prompt instructs GPT to format the YouTube mentions in markdown
3. Each mention includes the video title (with link), publication date, channel name, description, and context of the mention
Step 6: Email Delivery Setup
The final step converts the markdown summary to HTML and sends it via email:
1. Connect your Gmail account to the "Send Email" node
2. Enter your email address as the recipient
3. The subject line will be "[Brand] new YouTube mentions"
4. The email body contains the HTML-formatted summary
Setting Up the Hacker News Mention Tracker
The Hacker News workflow follows a similar structure but uses a different data source.
Key Differences from the YouTube Workflow:
1. No API Key Required: The Hacker News mention node works without authentication
2. Different Data Format: The report includes post titles, points, author, date, and context
3. Community Focus: Captures discussions from a tech-focused audience
The setup process mirrors the YouTube workflow: configure the trigger, set up the Hacker News node with your brand name, process the results with GPT, and send the formatted email.
Expanding Your Brand Mention Tracker
While the template covers YouTube and Hacker News, you can enhance your brand monitoring system in several ways:
Add More Data Sources
Expand your monitoring to include:
- Reddit: Track mentions across relevant subreddits
- Twitter/X: Monitor social media conversations
- News sites: Capture mentions in mainstream media
- Industry forums: Track discussions in specialized communities
Implement Advanced Analytics
Take your brand tracking to the next level with:
- Sentiment analysis: Automatically categorize mentions as positive, negative, or neutral
- Trend detection: Identify patterns in how your brand is discussed over time
- Competitor comparison: Track multiple brands and compare mention frequency and sentiment
Create Comprehensive Data Logging
Beyond email reports, consider:
- Google Sheets integration: Log all mentions to a spreadsheet for historical analysis
- Dashboard creation: Visualize mention data over time
- CRM integration: Connect brand mentions to your customer relationship management system
Best Practices for Scaling Your Brand Tracker
As your monitoring needs grow, keep these tips in mind:
- Mind API quotas: YouTube's API has daily limits; monitor usage to avoid disruptions
- Refine search terms: Use specific brand names to reduce irrelevant results
- Segment by channel: Create separate workflows for different platforms or brand variations
- Schedule strategically: Stagger workflow runs to distribute API usage throughout the day
For a step-by-step, complete video tutorial, please click below:
Conclusion
With BuildShip's no-code automation platform, you can create a powerful brand mention tracker that keeps you informed about what the internet is saying about your business or competitors. The template-based approach makes setup quick and easy, while the flexibility of the platform allows for customization to meet your specific needs.
Start with the YouTube and Hacker News workflows provided in the template, then expand to additional platforms as needed. Before long, you'll have a comprehensive brand monitoring system delivering valuable insights to your inbox every morning—all without writing a single line of code.
Ready to know what the internet is saying about your brand? Get started with BuildShip's Brand Mention Tracker template today.
